Located at 2438 St. Claude Avenue, Morrow’s, a popular new eatery, opened during Spring 2018, adding its name to a list of establishments working hard to keep the culture and traditions of Creole cuisine alive and well.
Morrow’s offers classic New Orleans cooking with selections like chargrilled oysters, file gumbo, seafood pasta, red beans and a gigantic seafood platter appropriately named the “Just Watch” piled high with fried shrimp, oysters, catfish and softshell crab that will feed two or three hungry people.
There’s more, though. Operated by mother-son duo Lenora Chong and Larry Morrow, Morrow’s also features a few authentic Korean dishes on its menu, including rice bowls, lettuce wraps and Korean BBQ.
Born in Seoul to a Korean mother and an African-American serviceman from Chicago, Lenora Chong says featuring classic New Orleans dishes along with Korean fare came naturally.
“It was a natural concept for us,” she says. “New Orleans is known for its diversity–different colors, hues, and flavors.” Plus she says there are some similarities in food traditions. For example, at the end of the week, Korean families empty leftovers from the previous days’ meals–various vegetables and rice–into a bowl to create BIBIM BOP or rice bowls. It’s sort of the same way the ingredients in a gumbo pot or a batch of jambalaya may depend on whatever fresh or leftover veggies, seafoods and meats are readily available in the refrigerator.
With 25 years experience, Chong is no stranger to the restaurant business. From time to time, she has worked in other industries as well; but eventually she gravitates back to what she knows best.
“Something always draws me back. I need to embrace the talent God gave me,” she says, adding that entrepreneurship is in her blood.
When her family moved from Seoul to America, settling in New Orleans, they opened a series of businesses. First a janitorial business, then a grocery store and later a restaurant.
Getting to Morrow
When she began scouting for a possible new location for her old restaurant Lenora’s Grill, which was located inside the clubhouse of the Joseph Bartholomew Golf Course, she called her son Larry just to get his opinion on a spot she found on St. Claude Avenue. He took one look and decided that he wanted in. The two teamed up and named their venture Morrow’s.
With a sleek modern look and casual feel, the Bywater restaurant has already become a favorite.
As for partnering with her son, Chong says they are blessed because “God prepared” each of them in different aspects of the hospitality industry. She is the culinary expert. Chong says she grew up cooking. Her father was a chef and she attended culinary school. Her son Larry’s wheelhouse is promotions and public relations. The now 27-year-old businessman, says he was bitten by the entrepreneurial bug early, promoting parties and making good money at it in his teens and early twenties.
Morrow says he understands just how important positive reviews and word of mouth are to a successful venture.
“It’s about leaving people with a great impression, so they will want to come back,” he says.
Morrow’s is open daily. For specific hours, visit morrowsnola.com.